resource center

Industry Research

PHTA provides members with current industry research needed to plan for the future and stay ahead of the competition.

To operate profitably in this market, you must get regular business intelligence that will keep you up to date on significant industry developments—and help you quickly identify all-important growth opportunities.

Business Operations Survey

Results coming this fall.
The PHTA Business Operations Survey, an annual benchmarking tool for the pool and hot tub industry, opens the door to new business insight that will take your business to the next level. Those who participated in the survey this spring will receive a personalized report that will provide a valuable benchmark comparison between their company and the overall industry, at no cost.

Learn more.

Business Operations Survey Flier

2021 Market Report

The 2021 PHTA Market Report, prepared by Pkdata, offers more than 70 pages of information and statistics on the residential inground and aboveground markets, labor, equipment and raw materials, hot tub sales, and more. This is an exclusive members-only resource.

Download your free copy.

Market Report

Attitudes & Perceptions Consumer Study

The PHTA Attitudes & Perceptions Consumer Study provides PHTA members and the industry with a better understanding of the purchasing motivations and perceptions of pool owners and non-owners. Reasons for installing a pool, safety, financing, maintenance, and more are all included in this study.


Attitudes & Perceptions Consumer Study

2021 Economic Impact Study

The 2021 Economic Impact of the Swimming Pool and Hot Tub Industry in the U.S., prepared by Pkdata, focuses on the overall impact of the pool and spa industry on the United States economy, to include jobs created, tax impacts, business activity, and other important figures. This is an exclusive members-only resource.


economic impact


Manufacturer Resources


Pool & Hot Tub Alliance Strategic Partners:

  • Fluidra
  • Hayward
  • Lou
  • Lyon Financial
  • MCC
  • Pentair
  • Raypak
  • WatkinsWellness

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